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Kate Cartia

Making shoppable content smarter, sharper, and a little less... shoppy.

I Write the Stuff You Click On (& Buy From)

I write content that clicks—literally. As a commerce editor and content strategist, I combine data-savvy thinking with editorial instincts to create content that drives results and sounds like a real human wrote it.

I’ve increased affiliate conversions, turned newsletters into top-performing traffic sources, and helped scale audience growth with scroll-stopping content strategies. I love pairing big ideas with clear execution—and a good pun never hurts.

Articles & Roundups

Affiliate-forward features, product roundups, and commerce content with voice, value, and visibility.

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Amazon Home Finds You'll Swear Are Designer-Made

Our love of home decor and furniture really knows no bounds. We adore perusing Pinterest and websites, drooling over the perfectly-staged living rooms and impeccable kitchens. And although we fully appreciate a solid investment piece, it can be a challenge to find the willingness to spend a chunk of change on something that might not hold up around kids. Or, buying a top-dollar piece that we don’t really need, but really adore the look of. And you know what? Adoring the look of something is a co...
Tinybeans •

12 Style Rules Worth Breaking

When it comes to fashion, there are style rules that have been around for far too long. Sure, they might’ve made sense when they were created, but why are we still insisting on sticking to them? The only “rule” that matters is that you feel good. That’s first and foremost. End of story, period.
Our shopping editor and former stylist put together a list of her 12 least favorite “style rules” that just…need to be broken. Of course, if you love them, then wear them. That’s the whole idea; that you...
Tinybeans •

12 Holy Grail Drugstore Mascaras (According to Real Customers)

Makeup is expensive. It just is. It’s easy to drop hundreds, if not thousands, of dollars on cosmetics every year, so when the opportunity arises to save a little money, we consider that a major win. Whether you wear a full face or just like a little light enhancement, the rule is: brows, lashes, lips. If you only have a few minutes, or prefer knocking out your look fast, hitting those three products will frame your face and bring out your natural beauty even more. When mascara is that important,...
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17 Unique Hostess Gifts That Are So Good, You'll Get Invited Everywhere

Whether you’re heading to a holiday party or invited for a weekend visit, you’ll want to make sure you don’t show up empty-handed. Hostess gifts may be a little old-fashioned, but that’s because they really are a classic move that will never go out of style. Thanking your hostess (or host, of course) for their hospitality and any work they’ve put into making you and their guests feel welcome is always considerate. Although the sentiment has never gotten old, the gift itself changes from decade t...
Tinybeans •

The Very Best Cyber Monday Deals We’ve Seen

Cyber Monday is the best part of the post-Thanksgiving week (really takes the edge off of going back to work, right?), and we’ve got the best Cyber Monday sales right here! How do we know? Because we’ve been knee-deep in Cyber Monday research for weeks to pull together the ultimate guide to all the best deals, steals, and don’t-want-to-miss-its. Now is the perfect time to lock in your holiday gifts, stock up on winter-ready clothes for the whole family, revamp your skincare, replace your old mat...
Tinybeans •

The Best Airbnb Experiences For Families Who Love to Play

If you haven’t checked out the Airbnb Play Category, this is your sign. For fun-loving families, the Play Category makes drilling down to find the perfect vacation rental a breeze. These rentals are properties that include on-site fun beyond the regular amenities. Mini golf. Epic pools. Basketball courts. Arcades. And now, a sleepover at the Airbnb Polly Pocket Compact! When they say “Play”, they mean play. That also means that these properties are usually super family-friendly. These are the Ai...
Tinybeans •

22 Unique Amazon Gifts You Haven’t Thought Of

If you’re struggling to find gifts for the people in your life that feel impossible to buy for, we’ve got your back this year. Maybe you’ve shopped for everyone else (using our fabulous gift guides, of course) and can’t figure out some of the trickier loved ones on your list. Or maybe you haven’t started shopping yet (we aren’t judging) and you dread trying to wade through the same ol’, same ol’ to find something they’ll absolutely love. No matter where you are this season, these unique Amazon g...
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19 Postpartum Essentials That Are So Worth It

Look at any book, scroll any website, and consult any friend, and you’ll get a million different ideas of what ‘postpartum essentials’ really means. But, since we’re all moms around here in different seasons of motherhood, we’ve got the real mom lowdown on the postpartum essentials we really couldn’t do without. And we’ve even included some prenatal favorites to keep you going as you head toward the next stage of your mom journey.
Of course, anything you see on this list (or any others, really)...
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Ad, but Make It Editorial

Editorial-style sponsored content, written in partnership with brands.

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Spring Refresh: Here's Our Guide to Mom Self Care

As moms ourselves, we know how easy it is to forget ourselves. We adore our kiddos and love being parents, but it can be easy to let self care fall through the cracks. Moms spend their days focused on family, whether directly or indirectly. If we stay home with our kiddos during the day, we’re focused full-time on taking care of them and our homes and everything that gets thrown at us throughout. Or, if we work outside the home, we’re trying to simultaneously do the jobs we’re paid for while rem...
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We Stayed at Villa La Valencia Beach Resort & Spa in Los Cabos & Here's Why We're Going Back ASAP

If there’s any time to start thinking about vacation, the holidays are it. Whether you’re dreaming of a break from the cold, thinking of an absolutely epic gift, or just need to get away after the whirlwind of the season, it’s hard for travel to not be on all our minds. And when we say Villa La Valencia Beach Resort & Spa in Los Cabos, Mexico delivers the ultimate epic gift/break from the cold/just need a getaway vacation of your dreams, we speak from first-hand experience.

Located on the stunn...
Tinybeans •

Hatch Just Dropped a Portable Version of Their Viral Sound Machine

Whether you have one next to your bed or in your little one’s room (or both), there’s a good chance you have a Hatch sound machine somewhere in your house. It’s actually pretty impressive that Hatch is the sound machine everyone knows, considering all the choices out there. In fact, even if you haven’t heard of it, you’ve probably seen the Hatch Rest (their first product) somewhere. And with their latest launch, the Rest Go, you can add to your Hatch collection or give them a first try. Either w...
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Our Shopping Editors Think the Tovala Smart Oven Will Go Viral in 2023. Here's Why.

Look, if something is going to dominate this kind of kitchen counter real estate, it better be well worth it. Sure, our old toaster ovens do their jobs. They, you know, toast things. They can reheat pizza and maybe bake a half-dozen cookies. But it pretty much ends there as far as their talents go, so why are we letting them occupy precious counter space if they aren’t going to razzle and dazzle? That space should be reserved for only the best of the best toaster oven. And it better do a lot mor...
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The Cozi App Is Like a Personal Assistant for Your Family

Are you tired of trying to keep track of your family’s busy schedule? So are we. Do you find yourself constantly forgetting appointments, events, and deadlines? Us, too. We get it. The Cozi app is here to make it all a little less… juggly. Think of it as the ultimate family organizer, helping you stay on top of everyone’s schedules, grocery lists, and even dinner plans.
The beauty of the app is that it gives every family member access to the same calendar and information, making it possible for...
Tinybeans •

Ruggable Just Dropped a Barbie Rug Collection & No, They're Not All Pink

Have you been watching the Barbie Movie trailer on repeat, thinking to yourself, “I wish there was a rug collection inspired by this, and it would be ideal if those rugs were also washable.”? Of course you have. Okay, maybe you haven’t, but the wish you didn’t know you had is coming true. The all-new Barbie Rug Collection from Ruggable is launching today and it’s everything the Barbie-obsessed among us could dream of.
These are Barbie-vibes with a grown-up twist so you can put them in your livin...
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Our Tip for Simplifying Your Wireless Service to Keep the Fam Connected

As parents, we don’t like complicated. We have enough to juggle, and since our kiddos com first, adding anything ultra-elaborate to our everyday lives is a definite no go for us. There’s already a lot of “complicated” in our routines: nap schedules, feeding schedules, playdates, work meetings, tutoring, gymnastics, soccer practice, vet appointments, project deadlines, outgrown shoes, field trips, potty training, grocery shopping, and trying to get a shower. We adore our families, but there’s jus...
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We're Taking Our Family Around the World this Holiday Season, Thanks to Little Passports

Most of us would agree that going on a world-class family vacation across the globe isn’t likely this holiday season. If your family actually is, please send pics. For the rest of us, we’re not going to jetset this year (not that far, anyway). But that doesn’t mean we can’t get to give our kiddos globally-inspired experiences right from the living room. With a subscription to Little Passports, you’re able to give your kids a world-wide adventure from anywhere. We’re convinced they’re one of the...

@askatewouldhaveit

Grew this from zero, actually.
A personal feed turned strategy lab: where I build community, test content, and partner with brands I actually like.

Instagram

October

🔸Universal Studios got cancelled. Twice.
▫️Texas weather’s annual 🖕to the state BUT people across the east are dealing with far more unimaginable rebuilding, so I’m not complaining. I swear.
🔸We got @houseofspiritssoiree tickets!
▫️I got a fun dress!
🔸Happy birthday!🎉 I got kidney stones
▫️My precious family took care of me, and my son, my love, and my man have been literal angels on earth and I’m the luckiest person. On. This. Earth.
🔸13 year olds do so many more cool things than I do. @topgolf, Halloween stuff, mocking me from downstairs via text
▫️After Mr. AKWHI went through 2 reschedules and extra service fees, we didn’t get to go to @houseofspiritssoiree.😔
🔸Because I had to have kidney stone surgery
▫️I have a stent. Sleeping is terrible. It’s not good, y’all. I’m miserable. (I know that’s so negative. I’m sorry. But dang, guys.)
🔸Please help me convince my precious son to be a 7.5’ chicken for Halloween
Instagram

Just Wear the Thing

OR. ORRRRR. You can just wear the stupid swimsuit because literally, lah-hit-er-hall-lee, no one cares. No one.

Like if you can’t do the buzzy self-love, self-acceptance, body positivity thing, that’s really okay.

Sometimes that stuff is more pressure than your body-hating mind can wrap itself around. And it all sounds good. And it mostly all is good.

But if you’re not there? Totally cool.

Just wear the thing you spent your money on because the part of your brain that convinced you to is actually the one telling you the truth.

Negative thoughts speak first. And loudest.

When was the last time the loudest person in the room was 100% right? Exactly.

So if you’re not in a pink fluffy cloud of adoring every inch of your body yet, you don’t have to be.

Just wear the thing.

Why?

Because when you skip over all the self-esteem healing (which I’m not knocking), absolutely no one cares. No one.

And if no one cares, then it stands to reason that you’re the only one who does.

And if you’re the only one who cares, doesn’t that mean that yours is the only opinion that matters?

Right.

Do all the internal work, for sure.

But don’t wait until you’ve done it all to like, get in a pool? Play with your kids? Wear a dress you bought but don’t really know why (hint: because the truthful part of you said to)?

Just wear it. Because I’m so serious. No one cares.

I mean, you look amazing.

I know that to be true.

But even if you didn’t, no👏🏻one👏🏻cares👏🏻.

I love you.🩷
Explore My Social Side

What's in My LTK

Curated picks, shoppable looks, and affiliate links I’ve loved enough to share. Style meets strategy.

LTK

Gifts for Coworkers

You asked for: Gifts for coworkers. Mine are the best, so I get it. Iced coffee sleeves, an inspirational necklace, a crossbody that can handle a whole Stanley (pardon the pun), work survival goodies, and a fun desk vase.

LTKCyberWeek LTKGiftGuide LTKHoliday

You asked for: Gifts for coworkers. Mine are the best, so I get it. Iced coffee sleeves, an inspirational necklace, a crossbody that can handle a whole Stanley (pardon the pun), work survival goodies, and a fun desk vase.

LTKCyberWeek...
LTK

Gifts for the Husband Who Buys for Himself

You asked for: Gifts for the husband who treats himself all year. My suggestions? The new META Ray-Ban glasses are SO. COOL. They're a tech + accessory gift he'll love. Splurge for a massage chair, score a personalized ticker so he can...keep score. Upgrade his wedding band, or personalize wall decor with "your song".

LTKCyberWeek LTKGiftGuide LTKMens

You asked for: Gifts for the husband who treats himself all year. My suggestions? The new META Ray-Ban glasses are SO. COOL. They're a tech +...
LTK

Tween Girl Splurge Gifts

You asked for: "Expensive gifts for 9yo tween. Her brother got a PlayStation5". I know the struggle - trying to make sure everything is "even" between siblings. My suggestions? Her first designer bag (perfectly sized), the *viral* Nex Playground, cool room decor, the newest 3D printer, or a cool-girl smart watch (add cute bands so she can customize!).

LTKCyberWeek LTKGiftGuide LTKHoliday

You asked for: "Expensive gifts for 9yo tween. Her brother got a PlayStation5". I know the struggle - try...
Explore My LTK

My Work in the Wild

Where my social strategy and content got noticed. Featured posts, platform love, and a few brag-worthy moments.

TODAY.com

See the 26 funniest parents on social media this week

At TODAY Parents, we love seeing moms and dads post hilarious-but-true thoughts about parenthood on social media.

It's Halloween weekend, and we have to admit, we'll miss parents' funny posts about costumes, spookiness and trying to figure out how to celebrate the holiday during a pandemic.

But all scariness aside, there's still lots to laugh about. From social distancing with kids to the funny-but-stressful truths of marriage during quarantine, we've rounded up the funniest posts from parents
TODAY.com

These are the 24 funniest parents on social media this week

At TODAY Parents, we love seeing moms and dads post hilarious-but-true thoughts about parenthood on social media.

While our days may be unpredictable right now, one thing's for sure: Parenting is tough sometimes and laughter is the best way to cope. Whether we're cracking jokes about our partners getting on our nerves or we're making the best of our worries about the upcoming school year, sometimes, you've got to laugh to make it through.
Filter Free Parents

20 Instagram Moms That Are Sure To Make You Laugh Through This Sh*tshow of A Pandemic

This pandemic has so many aspects that suck out loud. And not one inch of this experience has been anxiety free for most parents.

Sure, we get to spend the day in our pajamas and eat dinner at 9:00 am but mostly, the uncertainty and the fear that many families are experiencing have been pretty intense.

So, it’s no surprise that for a lot of moms out there, Instagram has become a fun way to get some comedy relief from the horror show that is currently our reality.
TODAY.com

The 24 funniest parents on social media this week

At TODAY Parents, we love seeing moms and dads post hilarious-but-true thoughts about parenthood on social media.

As coronavirus continues to spread, laughing along with parents who are navigating quarantines and messy houses with their families is giving us life. Whether they're venting frustrations about spending time in close quarters with their spouse or spilling about how hard it is to homeschool our kids, we are here for all of it.

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